The Department of Media is a startup composed of experienced content creators. They provide photography and video to strengthen a company or event brand and social media presence. After strategizing a clear direction, we designed a brand reminiscent of a vintage military division or industrial group. The Department gets the job done with high standards. We decided early in the process to use “The Department” as a nickname and #thatsmydept to promote familiarity. The identity elements include a logo, symbol and badge. There are also a business card with spot UV for The Dept symbol on back and a postcard. Both are used for face to face meetings with marketing directors and meeting planners.